Selling Shakespeare to Hollywood
The marketing of filmed Shakespeare adaptations from 1989 into the new millennium
Author: Emma French
£16.99 £10 (no p&p)
“Emma French has taken on apparent opposites — Hollywood and Shakespeare — and successfully sealed them together in this richly researched book”
About the book
“An essential book for anyone who wishes to question received notions of 'high' and 'low' culture” John Carey, Emeritus Professor of English, Oxford University
“French makes useful sense of the recent affinity between Shakespeare and cinema” Bruce Boehrer, Studies in English Literature
This book seeks to understand what makes Shakespeare a marketable commodity for the Hollywood film industry, and to explain the explosion of interest in filmed Shakespeare adaptations since 1990.
It will appeal to a broad readership, not only in the growing field of Shakespeare studies, but also to those interested in developments across cultural studies, media, marketing and film studies.
ISBN: 978-1-902806-51-8 Format: Paperback, 224pp Published: Feb 2006
Contact us at UH Press if you have any queries or would like to find out more about this book.